Who Is a Freelance Writer?

March 21, 2024

Who Is a Freelance Writer?

A freelance writer is a professional who works on a contractual basis for multiple clients rather than being employed full-time by a single company. They are independent business owners, providing content for different publications and channels, such as websites, press releases, and blog posts. 

Freelance writers have the flexibility to choose their working hours and often work remotely. They are skilled in creating content for different purposes, including SEO-optimized writing for search engines. Freelance writers can specialize in many areas, such as blog writing, content creation, ghostwriting, and more. 

According to Wonder, an AI-powered research platform for professional questions, there are an estimated 1.2 billion freelancers globally, and writing/editing is the third most popular freelancing task, representing about 17% of all freelancing. This career path offers people the opportunity to work independently and pursue a creative and flexible lifestyle.

Types of Freelance Writers

Types of freelance writers
Different types of freelance writers. Source: DigiFloat

Freelance writers come in diverse specialties to meet different content needs. Here are some common types:

1. Content Writers

Content writers specialize in creating diverse written material to support content marketing strategies. They produce articles, blog posts, and web content that resonate with target audiences. For instance, a freelance content writer can write on topics like Effective Digital Marketing Strategies for Small Businesses. Content writers serve businesses, marketing agencies, and online platforms. 

Notably, content marketing yields significant results, with over 70% of companies increasing qualified leads through such efforts, as reported by IIM Skills. Also, 64% of marketers opt for freelance content writers or on-demand content services, as highlighted by Owner's Mag, which shows their impact.

2. SEO Writers

Freelance SEO writers are those who craft content that optimizes online visibility. They focus on integrating strategic keywords to enhance search engine rankings. For example, a freelance SEO writer might create content on Effective Strategies for On-Page SEO Optimization. They collaborate with businesses, marketing agencies, and e-commerce platforms like online retail stores or marketplaces. 

The SEO industry's projected value of nearly $218 billion by 2030, as forecasted by Forbes, underscores the increasing demand for their expertise. These writers play a pivotal role in helping businesses handle the competitive digital sector and maximize their online presence.

3. Copywriters

Copywriters are those who specialize in crafting persuasive and compelling written content for marketing purposes. They create engaging copy for advertisements, websites, and promotional materials. For instance, a freelance copywriter might develop content for a campaign titled Innovative Tech Solutions for Seamless Business Operations. Notably, the demographics of freelance copywriters reflect the diversity, with 53.7% women and 46.3% men, averaging 41 years old, according to Nectafy. Their expertise lies in driving brand messages and influencing consumer behavior.

4. Technical Writers

Freelance technical writers translate complex technical information into understandable content. They create manuals, guides, and documentation. For instance, a freelance technical writer might produce content on Implementing Cybersecurity Measures for Small Businesses. They collaborate with technology companies, software developers, and engineering firms. 

Technical writing stands out as one of the highest-paying freelance niches, with Carmine Mastropierro noting an average annual earning potential of $60,000. Their expertise lies in simplifying intricate technical details, ensuring accessibility for a broader audience.

5. Ghostwriters

Ghostwriters are those who create content on behalf of clients without receiving public credit. They write a variety of materials, including books, articles, and blog posts. Also, they collaborate with individual clients, celebrities, and businesses looking for professional writing assistance. Maintaining confidentiality, ghostwriters ensure the seamless expression of the client's voice and ideas. Their role is pivotal in producing polished and cohesive content while allowing clients to take center stage.

6. Journalists

Freelance journalists specialize in researching and reporting news stories for various media outlets. They cover diverse topics, from current events to human interest stories. Working for newspapers, magazines, and online publications, they contribute insightful articles to inform the public. 

Their role involves in-depth research, conducting interviews, and presenting information objectively. They are adaptable and keen observers. Freelancer journalists play a crucial role in providing accurate and engaging news content to a broad audience, contributing to the public's awareness and understanding.

7. Product Description Writers

These are writers who create compelling and informative descriptions for various products. They craft engaging content that highlights features, benefits, and unique selling points. Freelance product description writers collaborating with e-commerce platforms, retail businesses, and manufacturers.

They contribute to enhancing the visibility and appeal of products online. Their skill lies in capturing the essence of each product concisely, making it attractive to potential buyers. Through vivid and persuasive language, these writers play a crucial role in driving consumer interest and sales.

8. White Paper Writers

Freelance white paper writers create comprehensive and authoritative documents that talk about specific topics, providing in-depth insights and analysis. They craft detailed reports to inform and educate readers on complex subjects like The Future of Sustainable Energy Technologies. These writers serve a diverse clientele; they collaborate with research institutions, corporations, and policy organizations. Their role involves meticulous research, data analysis, and clear communication to present complex information in an accessible manner. 

9. Business Writers

Freelance business writers specialize in creating content that is focused on various aspects of the business sector, like strategy development, market analysis and trends, and financial planning and management. They produce reports, proposals, and articles that address business strategies, industry trends, and corporate communication. Freelance business writers collaborate with businesses, consulting firms, and industry publications. They contribute valuable insights to support decision-making and communication. 

10. Social Media Writers

Freelance social media writers craft engaging and shareable content for different social media platforms. They create posts, captions, and content strategies to boost their clients’ online presence. Their client pool includes businesses, marketing agencies, and influencers, in which they contribute to building and maintaining a solid online presence these agencies. 

Notably, the average social media writer rate, as reported by Copy Blogger, ranges from $25 to $40 per hour or about $1 to $10 per social media post. Their role is pivotal in enhancing brand communication and interaction on social platforms.

The Role of a Freelance Writer

Roles of freelance writers
Different roles of freelance writers. Source: Reliablesoft

The primary role of a freelance writer is to create written content on a variety of topics for different clients or publications. They work independently, without being directly employed by any single company. The key responsibilities include:

Content Creation

Freelance writers play an active role in content creation, which involves producing articles, blogs, or web content tailored to clients' needs. They actively research, adapt styles, and meet deadlines, showcasing adaptability. Effective communication with clients is crucial, ensuring the delivery of impactful and customized content for diverse audiences.


They actively engage in research, exploring and gathering information to ensure the accuracy and depth of their content. By conducting thorough research, writers enhance the quality and credibility of their work, meeting the demands of diverse clients and providing valuable insights to their audience.


This is a crucial aspect of a freelance writer's role, and it involves actively tailoring writing styles to diverse needs. Writers adjust their approach to meet the specific requirements of clients or publications, showcasing versatility. Adaptability ensures the delivery of content that resonates effectively with various audiences and addresses unique preferences.

Meeting Deadlines

Meeting deadlines is crucial for freelance writers. They employ effective time management tools like calendars (e.g., Google Calendar), task management apps (e.g., Trello), and project management tools (e.g., Asana). This approach ensures efficient task prioritization, timely submissions, and successful collaboration with clients.


Communication is vital in the role of a freelance writer. They make use of tools like email (e.g., Gmail), messaging apps (e.g., Slack), and video conferencing platforms (e.g., Zoom). Communication ensures clarity with clients, facilitates feedback exchange, and contributes to successful collaboration, enhancing the overall writing process.


This is another crucial aspect of a freelance writer's role. Writers focus on specific niches, such as SEO, technical writing, or creative writing. This allows them to hone expertise, deliver high-quality content, and meet the specialized needs of clients, establishing credibility and distinction in the freelance writing landscape.

Collaborating With Other Freelancers

Collaborating with other freelancers is a dynamic aspect of a freelance writer's role. They engage with fellow professionals on joint projects, leveraging teamwork to enhance creativity and productivity. By sharing expertise and ideas, writers contribute to a collaborative and supportive freelance community, building mutual growth and success.

Challenges and Rewards of Freelance Writers

Freelance writers face various challenges, but they also enjoy the rewarding aspects of their profession. Below are some challenges they face and the rewards they get.

Common Challenges Freelance Writers Face

  • Inconsistent income. They often grapple with inconsistent income due to unpredictable workloads and varying project availability. This requires them to manage finances judiciously during lean periods.
  • Diverse projects. This, while rewarding, can pose a challenge for freelance writers as they go through the need to constantly adapt to new topics, industries, and client expectations.
  • Client dependence. This is a significant challenge for freelance writers. Relying heavily on a limited number of clients may result in vulnerability to market fluctuations and potential disruptions in project availability.
  • Isolation. Working independently, they may experience a lack of social interaction. This can potentially lead to feelings of loneliness and a need for intentional efforts to stay connected.
  • Dealing with rejection and criticism. Freelance writers may face rejection and criticism from clients or editors, which can be demotivating.
  • Marketing and promoting services. They need to market and promote their services to attract clients, which can be challenging for those who are not experienced in marketing.

Rewards and Satisfaction of the Profession

  • Flexibility. This is a noteworthy reward for gig workers in general and freelance writers in particular. Enjoying the freedom to set their schedules, they can tailor their work hours to accommodate personal needs, fostering a balanced lifestyle.
  • Competitive salary. They get competitive compensation, especially when writers negotiate fair rates and consistently deliver high-quality work. According to a survey by All Things Freelance Writing, about 66% of global freelance writers are earning about $60k yearly, while about 24% are earning more than $90k. This leads to long-term opportunities for growth and success.
  • Professional growth. This is a rewarding aspect for freelance writers. Overcoming challenges and engaging with diverse projects contribute to continuous improvement, expanding skills, and enhancing expertise in what they do.
  • Creative expression and fulfillment. Freelance writers have the opportunity to express themselves creatively, work on projects that align with their interests, and derive personal satisfaction from contributing to meaningful causes, such as writing for non-profit organizations.

Freelance Writing Trends and Future Outlook

The future outlook for freelance writing is promising, with new opportunities and trends shaping the industry. For example, 73% of B2B marketers and 70% of B2C marketers, according to the Content Marketing Institute, use freelance writers as part of their overall strategy. This means the demand for specialized content and niche writers is skyrocketing, offering higher-paying positions and premium rates for those with expertise in specific topics or industries.

The rise of micro-niches and the increasing demand for quality written content in the digital space are creating unprecedented opportunities for freelance writers. According to a survey of more than 1,700 marketers and business owners, 44% said that improving the quality and value of their written content has led to success, highlighting the importance of a quality writer. 

The growth of freelance writing platforms and marketplaces, such as Upwork and Fiverr, is also providing writers with access to thousands of new writing jobs daily. The future of freelance writing is also influenced by the rise of remote work and the gig economy, making it easier for businesses to connect with freelance writers and driving the demand for talented writing professionals. These trends indicate a positive and lucrative future for freelance writers who stay updated with industry developments and continue to hone their craft.

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