10 Proven Tips on How to Get More Bookings on Airbnb and Increase Your Hosting Success

Boost your Airbnb bookings today! Learn the best tips to optimize listings, enhance guest experiences, and attract more guests. Increase your reservations now!

February 23, 2024

How to get more bookings on airbnb.
Author
Shashank Kothari
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Airbnb is a gig economy website where people rent out their homes or rooms to travelers. With over 1.5 billion stays booked worldwide, it's clear that many people love using Airbnb. But recently, there have been some fluctuations. 

According to Business of Apps, reservations increased by 31% in 2022, from 300 million in 2021 to 393 million in 2022. With the rise in bookings, the competition among home owners is also growing. Don’t worry – you can boost your reservations. Read on as we will show you some proven ways to generate more bookings on Airbnb. Let's dive in and maximize your hosting success!

1. Optimize Your Listing

To generate more bookings on Airbnb, start by optimizing your listing, which is just like a window display for your property. So, it's crucial to make it as attractive as possible. One way to do this is by using high-quality photos. According to Airbnb's internal study, listings with professional-level photographs can earn up to 40% more revenue than those without. That's a potential 20% increase in earnings and 20% more bookings for you. 

Difference between a bad and a good Airbnb picture.‍
A good, professional-level Airbnb picture and a bad one. Source: Missafir

Invest in a professional photographer or use a high-resolution camera. The latter will help you capture clear and inviting images of your space. Also, highlight the best features of your property, like a stunning view, stylish decor, or spacious layout. Photos that showcase the unique aspects of your listing will capture the attention of potential guests. It will also entice them to book.

In addition to high-quality photos, compelling descriptions are essential to generate more bookings. Use descriptive language to paint a vivid picture of what guests can expect during their stay. Highlight the key amenities, such as a fully equipped kitchen, cozy bedroom, or private balcony. Mention any special touches or unique experiences that set your property apart from others in the area.

An example of a good Airbnb description.‍
A good Airbnb description. Source: The Staging Company

Here's another example of a compelling description:

"Welcome to our charming beachfront cottage! Step inside to discover a bright and airy space with panoramic ocean views. Relax in the cozy living area, whip up a meal in the modern kitchen, or soak up the sun on the private patio. With direct beach access and plenty of nearby attractions, this is the perfect retreat for your next seaside getaway."

When you create an attractive listing with high-quality photos and a compelling description, you will increase your chances of generating more reservations on Airbnb. So, grab your camera, get creative with your writing, and start attracting guests to your amazing property.

2. Enhance Your Profile

 A good Airbnb profile.‍
A very good Airbnb profile. Source: Jasper Ribbers, Medium

It is also crucial to enhance your profile to drive in and build trust with potential guests. Completing your profile with detailed information and positive reviews can make a big difference.

Firstly, make sure to fill out all the sections of your profile thoroughly. Add a profile picture, write a bio, and verify your identity. Providing detailed information about yourself helps potential guests get to know you better. It also allows them to feel more comfortable working with you.

Additionally, encourage previous guests to leave positive reviews after their stay. They act as social proof and reassure potential guests that you are a trustworthy host. Responding to reviews promptly and graciously also shows that you are attentive and care about your guests' experiences.

Having a complete and well-reviewed profile benefits you in many ways. Firstly, it builds trust with potential guests, making them more likely to get on your property. Guests want to feel confident they are reserving with a reliable host, and a completed profile with positive reviews helps establish that trust.

Secondly, an enhanced profile helps improve your visibility in search results. Airbnb's search algorithm takes into account factors like profile completeness and review scores when ranking listings. A complete profile with positive reviews signals to Airbnb that you are a reputable host. This potentially boosts your listing's visibility and attracts more bookings.

Finally, an enhanced profile can lead to repeat bookings and referrals. Guests who have a positive experience with you will probably book with you again in the future. They will also recommend you to their friends and family. Building a solid reputation as a host will lead to a steady stream of reservations and long-term success on Airbnb. So, take the time to invest in your profile and watch your lodging grow.

3. Set Competitive Pricing

It is also important to set competitive pricing for your listing to get more Airbnb customers. Start by looking for similar listings in your area. This will help you get an idea of what other hosts are charging. Look at factors such as location, amenities, and guest reviews to find comparable listings.

Once you have a sense of the market rate, adjust your pricing to be competitive. Setting your price too high will likely deter potential guests. On the other hand, setting them too low will undervalue your property. Aim to strike a balance that reflects the value of your listing while also appealing to budget-conscious travelers.

Consider the unique features and amenities of your property when setting your pricing. If your listing offers additional perks, like a pool, hot tub, or stunning views, you will be able to justify charging a higher rate. On the other hand, if your property lacks certain amenities or is in a less desirable location, you may need to adjust your pricing accordingly.

While it can be tempting to undercut the competition by setting your prices lower, be cautious about making your pricing too low. Low price will give the impression that your property is of lower quality or that there may be hidden issues. Also, this will impact your ability to cover expenses and turn a profit.

Instead, focus on giving value to guests. You can do this by highlighting your property's unique features and benefits. Consider offering discounts or special deals to attract guests without undervaluing your listing. 

4. Offer Discounts and Special Deals

Providing incentives like last-minute discounts or extended-stay discounts will entice travelers to book your listing. One effective strategy is to offer weekly and monthly discounts. These discounts will lead to higher occupancy rates, lower turnover, and less work for hosts. In fact, they noted that stays of one week or longer accounted for 46% of nights booked on Airbnb in 2022. By offering discounted rates for longer stays, you will appeal to guests who are looking for extended accommodations. These could be remote workers, digital nomads, or travelers on extended vacations.

In addition to weekly and monthly discounts, consider offering other types of special deals to attract guests. For example, you could offer discounts for booking multiple nights consecutively. You can also provide discounts for returning guests. Special deals like these will incentivize guests to choose your advert over others and increase the likelihood of repeat reservations.

 Benefit of last-minute discounts: increased bookings.‍
Last-minute discounts and increased bookings. Source: DPGO

Another option is to offer last-minute discounts to fill any remaining vacancies in your calendar. Last-minute travelers often search for discounted rates on short notice. This means that offering discounts for reservations made within a specific timeframe will help attract these spontaneous guests and increase your occupancy rate.

Furthermore, consider offering seasonal promotions or holiday discounts to capitalize on peak travel periods. When you adjust your pricing to reflect demand during busy times, you will maximize your earnings and attract more guests during popular travel seasons.

5. Improve Your Response Time

The effects response time could have on your Airbnb business.
The effects response time could have on your Airbnb business. Source: Simplifai via LinkedIn

Potential client-host interaction is very important, and the time you take to respond matters a lot. John Russell, former President and CEO of Harley Davidson had this to say: “The more you engage with customers the clearer things become and the easier it is to determine what you should be doing.” This shows how important customer response is and the time taken to respond.

When you increase your response time, you improve your chances of securing reservations and provide excellent customer service. Below are some tips to ensure you respond on time to all potential clients:

  • Enable notifications. Turn on notifications for Airbnb messages on your mobile device or computer. This is to ensure you see and respond quickly, even when you're on the go.
  • Set aside dedicated time. Schedule specific times throughout the day to promptly check and respond to guest inquiries. It will help you stay organized and ensure no messages slip through the cracks.
  • Use templates. Create templates for common responses, such as inquiries about availability or amenities, to streamline your communication process and save time.
  • Prioritize urgent messages. If you receive multiple inquiries at once, prioritize responding to urgent messages first. This is to ensure you don't miss out on potential bookings.

Responding to guest inquiries promptly not only increases your chances of securing lodges but also benefits potential clients. Intelli Host says that properties with a 90-99% response rate have seen a 25% advantage in conversion rate compared to those taking longer than an hour to respond, averaging a 0.8% conversion rate. Quick responders also have a 16% higher daily impression rate, which means a potential positive influence on search visibility.

When you respond promptly to guest inquiries, you demonstrate professionalism, reliability, and attentiveness as a host. This will help build trust with potential guests and increase the likelihood of them choosing your property for their stay. Plus, by being responsive, you provide a better overall experience for guests, which leads to higher satisfaction and potentially more positive reviews and repeat reservations. So, make it a priority to respond promptly to all inquiries and watch your bookings soar!

6. Turn on Instant Book

 Instant book option.
The instant book option. Source: Padlifter

One of the easiest ways to boost your Airbnb bookings is to turn on Instant Book. This feature allows guests to get on your property without having to wait for approval from you, the host. To turn on Instant Book, follow these simple steps:

  1. Log in to your Airbnb account and go to your hosting dashboard.
  2. Navigate to your listing settings.
  3. Find the Instant Book option and toggle it to "On."

By enabling this option, you make it easier and faster for guests to reserve your property, which will probably lead to more bookings. According to Airbnb, approximately 60% of reservations by guests are secured with this option. Turning on Instant Book is also recommended for several other reasons:

Increased Bookings

With the option, guests will be able to book your property instantly, without the need for manual approval. This reduces friction in the reservation process and will likely lead to more reservations overall.

Improved Visibility

Airbnb prioritizes listings with Instant Book enabled in search results. This is because it provides a seamless booking experience for guests. It will also improve your listing's visibility and exposure to potential guests.

Enhanced Guest Experience

Instant book provides convenience and flexibility for guests. It allows them to book accommodations quickly and easily. By offering the option, you will attract guests who prefer instant confirmation and provide a positive experience.

Time-Saving

Instant Book eliminates the need for back-and-forth communication between you and potential guests regarding reservation approval. This saves you time and effort, which means you will now be focused on other aspects of hosting.

7. Provide Exceptional Guest Experiences

Benefits of providing exceptional guest experiences.‍
The benefits of providing exceptional guest experiences. Source: Faster Capital

You must also provide exceptional guest experiences to increase your Airbnb reservations. Making sure your guests have a memorable stay by offering excellent customer service and amenities will lead to repeat bookings and positive reviews.

According to a study by the International Journal of Culture Tourism and Hospitality Research, people who had a positive experience with their host were 70% more likely to book with that host again. This highlights the importance of creating a welcoming and enjoyable environment for your customers.

To ensure your guests have a great experience, focus on providing excellent customer service from the moment they book until the end of their stay. According to Hubspot, 75% of customers say they have recommended an agency based on excellent customer service. Also, 80% say the experience they get is as important as the services provided. So, respond promptly to inquiries, provide clear instructions for check-in and check-out, and be available to address any questions or concerns during their stay. All the measures provide good guest experiences.

Also, pay attention to the amenities and accommodations you offer to enhance your guests' experience. Make sure your property is clean, comfortable, and well-equipped with essentials like linens, towels, toiletries, and kitchen supplies. Consider adding special touches such as welcome baskets, local recommendations, or personalized greetings to make your guests feel valued and appreciated.

Furthermore, go above and beyond to anticipate your guests' needs and exceed their expectations. Offer personalized recommendations for activities or dining options based on their interests. Provide thoughtful extras like snacks or beverages and address any issues or requests promptly and professionally.

When you prioritize great guest experiences, you will increase your chances of securing repeat bookings. You will also attract new customers through positive word-of-mouth referrals and glowing reviews. Creating a welcoming and memorable stay for your guests is key to achieving long-term success as a host. 

8. Target Niche Audiences

Meaning of niche audience.
Niche audience. Source: Similar Web

To make your Airbnb listing stand out, consider targeting niche audiences with specific preferences or interests. By catering to a specific audience, you will be able to tailor your listing to meet their needs. You will also attract those who are looking for something unique and tailored to their preferences.

One niche audience you can target is eco-conscious travelers. These are guests who prioritize sustainability and environmental responsibility when choosing accommodations. To attract eco-conscious travelers, highlight any green features or initiatives your property offers. This can include recycling bins, energy-efficient appliances, or eco-friendly amenities. You can also provide information about nearby eco-friendly attractions or activities, like hiking trails or farmers' markets.

Another niche audience to target is pet-friendly customers. These guests travel with their pets and are looking for accommodations that welcome furry companions. To attract them, make sure your listing clearly states that pets are allowed and provide amenities such as pet beds, food bowls, and outdoor space for pets to roam. You may also offer information about nearby pet-friendly parks or attractions to help guests plan their stay with their four-legged friends.

Also, consider targeting family-friendly customers who are traveling with children. These guests are looking for accommodations that are safe, convenient, and suitable for families. To attract these people, highlight any family-friendly amenities your property offers, like cribs, high chairs, or children's books and toys. You can also provide information about nearby family-friendly attractions or activities, such as playgrounds, museums, or zoos.

By targeting niche audiences like these, you will be able to differentiate your Airbnb listing and appeal to guests who are looking for accommodations that meet their specific needs. By understanding the unique preferences of each niche audience and tailoring your listing accordingly, you will attract more bookings and stand out in the market.

9. Use Keywords Effectively

To improve your Airbnb bookings, it's important to also use keywords effectively in your listing title and description. Keywords are words or phrases that potential guests will likely use when searching for accommodations on Airbnb. By optimizing your listing with relevant keywords, you will improve its visibility in search results and attract more guests.

To use keywords effectively, start by researching relevant terms that are commonly used by travelers searching for accommodations in your area. Think about the features, amenities, and attractions that make your property unique and use descriptive language to highlight them in your listing title and description. For example, if your property is a beachfront cottage with stunning ocean views, include keywords like "beachfront," "ocean views," and "cozy cottage" in your title and description.

You can also use tools like Airbnb's search bar or Google's keyword planner to help you identify relevant keywords for your listing. Pay attention to popular search terms and phrases related to your location, property type, and amenities. Also, incorporate them naturally into your listing content.

Optimizing your listing with relevant keywords helps improve its visibility in search results. Your offer will appear higher in the search rankings when potential guests browse for accommodations. Thу increased visibility will lead to more views and clicks on your listing, resulting in more reservations.

10. Promote Your Listing

Lastly, to attract more guests to your Airbnb listing, use social media, email marketing, and other promotional channels to spread the word about your property. According to the University of Maine, there are 4.8 billion social media users worldwide, representing 59.9% of the global population and 92.7% of all internet users. Also, as per Statista, there are 4.26 billion email users globally, which can grow to 4.73 billion users in 2026. You see you can reach many users if you use these channels, right?

You can share photos and updates about your listing on social media to reach a wider audience. Post pictures of your property highlighting its best features and amenities and a link to your Airbnb listing. You can also share positive reviews or testimonials to build credibility and trust with potential guests. For example, post a photo of your cozy living room with a caption like "Looking for the perfect getaway? Check out our beachfront cottage on Airbnb! Book now for a relaxing retreat by the sea."

Number of people that use email globally between 2021 to 2025.‍
Number of email users worldwide (2021 to 2025). Source: FluentCRM

Email marketing is another effective way to promote your Airbnb listing to your network. Send out an email to friends, family, and colleagues with a brief description of your property and a link to your Airbnb listing. Encourage them to share the email with anyone they know who might be interested in booking a stay. You can also offer special discounts or promotions exclusively to your email subscribers to incentivize reservations. For instance, send an email with the subject line, "Escape to the mountains! Book our cozy cabin on Airbnb and save 10% on your stay."

In addition to social media and email marketing, consider leveraging other promotional channels such as online forums, community groups, or local event listings. Join relevant Facebook groups or forums where travelers discuss their vacation plans, and share information about your listing when appropriate. You can also post your listing on community bulletin boards or in local newsletters to reach potential guests in your area.

Implement These Strategies to Boost Your Bookings Today

By implementing the strategies outlined here, you will significantly increase your Airbnb reservation rates. Remember to optimize your listing, provide exceptional guest experiences, and target niche audiences as the city of the future will likely be more eco-conscious. 

Use keywords effectively and promote your listing through social media and email marketing. Take action today to boost your bookings and maximize your success as an Airbnb host. Your efforts will pay off with increased reservations and a thriving hosting business.

Author
Shashank Kothari
F4P Contributor

My goal is to empower readers with insightful blogs that explore future trends, provide practical guidance, and spark curiosity. Together, let's navigate the path to personal and professional growth in an ever-changing world.

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